Fangirling over Radical Self-Expression and Identity Building with Rachel Lee
Hey, today we’re fangirling with Rachel Lee (she/her) over radical self-expression and intentionally creating your identity to become the main character of your own story.
Reasons to tune in:
Become your own muse: Instead of choosing to fangirl over your favourite characters, why not become your own? Discover how to intentionally design your future identity based on the exact character you want to step into.
Embrace the "Main Character" journey: Learn why Rachel turned to creating art and playing the flute as a teen, and how those creative outlets helped her navigate her path as a recovering people pleaser.
Never lose your sense of wonder: Uncover why it is absolutely vital to keep asking "what if" and to continue looking at the world with childlike curiosity.
About Rachel Lee:
Rachel Lee is an Artist, Designer & Co-Founder of Neo Genesis — a visual branding agency for creatives & misfit entrepreneurs who are ready to own their weird, and (finally) rock it online.
She believes the best way to market yourself is to actually be yourself, and that's exactly what Neo Genesis is built on. Their 1-week visual brand sprints and website packages take everything that makes their clients awesome and turn it into something people can actually see — without watering them down.
They've worked with experts from companies like Nickelodeon, Lululemon, Slack, Airbnb, Salesforce, and Hilti — but all you really need to qualify is a personality, and a readiness to finally stop hiding it.
When Rachel's not in work mode, you'll find her doodling on her iPad, blasting EDM on a run, or getting cozy with her cat.
Meet Rachel’s alter ego, Caiyrii (pronounced "KAI-ree")
This is the original artwork for Caiyrii, the fierce cat assassin, that inspired Rachel to:
Wear cat ears on all her calls
Dye her hair pink
Find ways to "ninja-fy" her wardrobe in subtle ways
Adopt "Caiyrii" as my official artist name
Welcome to the Fangirl Your Life podcast, Ep 12: Fangirling over Radical Self-Expression and Identity Building with Rachel Lee
Make sure you’ll check out the links below !
Enjoy
Here are all the links you might need:
Actionables For The Week
Grab Rachel’s free BrandStart Checklist so you quickly get your bearings with your brand, figure out what pieces you’re missing, and nail down the right order to build everything in it so you don’t end up needing to fix things later.
Check Rachel’s Neo Genesis Website
Check out Rachel’s Charity Shout Out: The Forum
Join the Fangirl Your Life Newsletter
Resources and other References
Skyrim & Khajiit (Fandom)
Inuyasha on Netflix
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The Fangirl Your Life podcast was produced with Descript and features the cinematic score Epic New World.
Nadine Stille a proud member of the Feminist Podcasters Collective, a community of feminist creators amplifying each other’s work through collaboration and care. If you’d like an introduction, send a DM to Nadine on Instagram.